TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan
SN  - 0471230596
AV  - HF5415.13 C633M 2005
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -