Seitel, Fraser P. The practice of public relations / Fraser P. Seitel - 9th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 568 p. : ill. (some col.) Includes bibliographical references and index ISBN: 0131230255 Subjects--Topical Terms: PUBLIC RELATIONS--UNITED STATES LC Class. No.: HM263 / S447P 2004