Spiller, Lisa D. <br/><br/>
Contemporary direct marketing / 
Lisa D. Spiller, Martin Baier 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005 
 - 410 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131017705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / S644C