TY  - BOOK
AU  - Spiller,Lisa D.
AU  - Baier,Martin
TI  - Contemporary direct marketing
SN  - 0131017705
AV  - HF5415.126 S644C
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - DIRECT MARKETING
N1  - Includes bibliographical references and index
ER  -