Shimp, Terence A.
Advertising, promotion, & supplemental aspects of integrated marketing communications /
Advertising, promotion, and supplemental aspects of integrated marketing communications
Terence A. Shimp
- 6th ed.
- Australia : Thomson/South-Western, c2003
- 650 p. : ill. (some col.)
Includes bibliographical references and indexes
0030352711
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF 5415.123 / S545A 2003