Malhotra, Naresh K. <br/><br/>
Basic marketing research :  applications to contemporary issues / 
Naresh K. Malhotra 
 - International ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002 
 - 685 p. :  ill. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0130090484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M343B 2002