TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: applications to contemporary issues 
SN  - 0130090484
AV  - HF5415.2 M343B 2002
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and indexes
ER  -