TY  - BOOK
AU  - Kleindl,Brad Alan
TI  - Strategic electronic marketing: managing e-business 
SN  - 032417893X
AV  - HF5415.1265 K534S 2003
PY  - 2003///
CY  - Australia
PB  - Thomson/South-Western
KW  - TELEMARKETING
KW  - DATABASE MARKETING
N1  - Includes bibliographical references and index
ER  -