Zabin, Jeff <br/><br/>
Precision marketing :  the new rules for attracting, retaining, and leveraging profitable customers / 
Jeff Zabin and Gresh Brebach 
 - Hoboken, N.J. :  Wiley,  c2004 
 - 256 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471467618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / Z324P