TY  - BOOK
AU  - Zabin,Jeff
AU  - Brebach,Gresh
TI  - Precision marketing: the new rules for attracting, retaining, and leveraging profitable customers 
SN  - 0471467618
AV  - HF5415 Z324P
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -