TY - BOOK AU - Brennan,Ross AU - Baines,Paul AU - Garneau,Paul TI - Contemporary strategic marketing SN - 0333981189 AV - HF5415.13 B736C PY - 2003/// CY - Hamshire PB - Palgrave Macmillan KW - MARKETING KW - MANAGEMENT N1 - Includes bibliographical references and index ER -