Hague, Paul Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan - London : Kogan Page, 2004 - 244 p. : ill. - Market research in practice series . Includes bibliographical references and index ISBN: 0749441801 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / H338M