TY  - BOOK
AU  - Hague,Paul
AU  - Hague,Nick
AU  - Morgan,Carol-Ann
TI  - Market research in practice: a guide to the basics 
T2  - Market research in practice series
SN  - 0749441801
AV  - HF5415.2 H338M
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -