Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more! /
Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill
- 3rd ed.
- Hoboken, N.J. : Wiley, c2003
- 324 p. : ill.
"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover