TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon S.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 0471470643
AV  - HF5415.125 B477D 2004
PY  - 2004///
CY  - Indianapolis, Ind.
PB  - Wiley
KW  - DATA MINING
KW  - MARKETING
KW  - DATA PROCESSING
KW  - BUSINESS
N1  - Includes index
ER  -