TY  - BOOK
AU  - Mullins,John Walker
TI  - Marketing management: a strategic decision-making approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071111697
AV  - HF5415.13 M374 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]; Includes bibliographical references and index
ER  -