Treguer, Jean-Paul <br/><br/>
50+ marketing :  marketing, communicating and selling to the over 50s generations / 
Jean-Paul Treguer 
 - New York, N.Y. :  Palgrave,  2002 
 - 172 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0333984129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MIDDLE AGED CONSUMERS--ATTITUDES<br/>OLDER CONSUMERS--ATTITUDES<br/>MARKETING--UNITED STATES<br/>MIDDLE AGED CONSUMERS--ATTITUDES--UNITED STATES<br/>OLDER CONSUMERS--ATTITUDES--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415  / T733F