TY  - BOOK
AU  - Treguer,Jean-Paul
TI  - 50+ marketing: marketing, communicating and selling to the over 50s generations 
SN  - 0333984129
AV  - HF5415 T733F
PY  - 2002///
CY  - New York, N.Y.
PB  - Palgrave
KW  - MARKETING
KW  - MIDDLE AGED CONSUMERS
KW  - ATTITUDES
KW  - OLDER CONSUMERS
KW  - UNITED STATES
N1  - Includes bibliographical references and index
ER  -