TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 0750659696
AV  - G155 .A1 D477 2004
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - TOURISM
N1  - Includes bibliographical references and index
ER  -