Pricken, Mario Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken - London : Thames & Hudson, 2002 - 263 p. : ill. (chiefly col.) Translated from the German ISBN: 0500284768 Subjects--Topical Terms: ADVERTISINGADVERTISING CAMPAIGNSCOMMERCIAL ART--TECHNIQUE LC Class. No.: HF5823 / P742C