Parente, Donald <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
Donald Parente 
 - 3rd ed. 
 - Australia :  Thomson/South-Western,  c2004 
 - 404 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324271905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS<br/>COMMUNICATION IN MARKETING<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5837  / P373A 2004