TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324271905
AV  - HF5837 P373A 2004
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - ADVERTISING CAMPAIGNS
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -