Baines, Paul Public relations : contemporary issues and techniques / Paul Baines, John Egan, Frank Jefkins - Amsterdam : Elsevier Butterworth-Heinemann, 2004 - 431 p. : ill. Includes bibliographical references and index ISBN: 0750657243 Subjects--Topical Terms: PUBLIC RELATIONSPUBLIC RELATIONS--MANAGEMENT LC Class. No.: HD59 / B346P