Persuasive imagery :  a consumer response perspective / 
edited by Linda M. Scott, Rajeev Batra 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2003 
 - 436 p. :  ill. (some col.) 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0805842020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMAGERY (PSYCHOLOGY)<br/>PERSUASION (PSYCHOLOGY)<br/>ADVERTISING--PSYCHOLOGICAL ASPECTS
<br/><br/><label>LC Class. No.: </label>BF367  / P477