TY  - BOOK
AU  - Scott,Linda M.
AU  - Batra,Rajeev
TI  - Persuasive imagery: a consumer response perspective 
T2  - Advertising and consumer psychology
SN  - 0805842020
AV  - BF367 P477
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - IMAGERY (PSYCHOLOGY)
KW  - PERSUASION (PSYCHOLOGY)
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
N1  - Includes bibliographical references and indexes
ER  -