Andreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organizations / 
Alan R. Andreasen, Philip Kotler 
 - 6th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2003 
 - 536 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131227920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NONPROFIT ORGANIZATIONS--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / A527S 2003