The psychology of entertainment media :  blurring the lines between entertainment and persuasion / 
edited by L.J. Shrum 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2004 
 - 360 p. :  ill. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0805846417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SUBLIMINAL ADVERTISING<br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>MASS MEDIA--PSYCHOLOGICAL ASPECTS<br/>PERSUASION (PSYCHOLOGY)<br/>MANIPULATIVE BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF5827.9  / P792