TY  - BOOK
AU  - Shrum,L.J.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion 
T2  - Advertising and consumer psychology
SN  - 0805846417
AV  - HF5827.9 P792
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - SUBLIMINAL ADVERTISING
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - MASS MEDIA
KW  - PERSUASION (PSYCHOLOGY)
KW  - MANIPULATIVE BEHAVIOR
N1  - Includes bibliographical references and indexes
ER  -