Diversity in advertising :  broadening the scope of research directions / 
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2004 
 - 447 p. :  ill. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0805847944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>COMMUNICATION IN MARKETING<br/>CONSUMERS--ATTITUDES
<br/><br/><label>LC Class. No.: </label>HF5822  / D583