TY  - BOOK
AU  - Williams,Jerome D.
AU  - Lee,Wei-Na
AU  - Haugtvedt,Curtis P.
TI  - Diversity in advertising: broadening the scope of research directions 
T2  - Advertising and consumer psychology
SN  - 0805847944
AV  - HF5822 D583
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - COMMUNICATION IN MARKETING
KW  - CONSUMERS
KW  - ATTITUDES
N1  - Includes bibliographical references and indexes
ER  -