TY  - BOOK
AU  - Zappala,Joseph M.
AU  - Carden,Ann R.
TI  - Public relations worktext: a writing and planning resource 
SN  - 0805842632
AV  - HM1221 Z366P 2004
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - PUBLIC RELATIONS
KW  - BUSINESS WRITING
N1  - Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998--T.p. verso; Includes bibliographical references and indexes
ER  -