Dickson, Peter R. <br/><br/>
Marketing management / 
Peter R. Dickson 
 - Fort Worth, Tex. :  Dryden Press,  c1994 
 - 642 p. :  ill. (some col.) 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>003096847X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D524M