Kotler, Philip. <br/><br/>
Marketing insights from A to Z :  80 concepts every manager needs to know / 
Philip Kotler 
 - Hoboken, N.J. :  Wiley,  c2003 
 - 206 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471268674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M