Czinkota, Michael R. <br/><br/>
Mastering global markets :  strategies for today's trade globalist / 
Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath 
 - Australia :  Thomson/South-Western,  c2004 
 - 370 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538726652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING<br/>INTERNATIONAL TRADE
<br/><br/><label>LC Class. No.: </label>HF1416  / C946M