TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Donath,Bob
TI  - Mastering global markets: strategies for today's trade globalist 
SN  - 0538726652
AV  - HF1416 C946M
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - EXPORT MARKETING
KW  - INTERNATIONAL TRADE
N1  - Includes bibliographical references and index
ER  -