Rethinking marketing :  sustainable market-ing enterprise in Asia : text and cases / 
Philip Kotler ... [et al.] 
 - Singapore :  Prentice Hall,  2003 
 - 224 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130499315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES--ASIA
<br/><br/><label>LC Class. No.: </label>HF5415.12 .A78  / R473