TY  - BOOK
AU  - Kotler,Philip
TI  - Rethinking marketing: sustainable market-ing enterprise in Asia : text and cases 
SN  - 0130499315
AV  - HF5415.12 .A78 R473
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - MARKETING
KW  - ASIA
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -