Ivanovic, A. <br/><br/>
Dictionary of marketing / 
A. Ivanovic, P.H. Collin 
 - 3rd ed. 
 - London :  Bloomsbury,  2003 
 - 289 p. 
<br/><br/><label>ISBN: </label>0747566216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DICTIONARIES
<br/><br/><label>LC Class. No.: </label>HF5412  / I926D 2003