Brands and branding /
Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]
- London : Profile, c2003
- 256 p. : ill. (some col.)
- The economist .
Includes bibliographical references and index
186197664X
BRAND NAME PRODUCTS BRAND NAME PRODUCTS--MARKETING BRAND NAME PRODUCTS--MANAGEMENT BRAND NAME PRODUCTS--FORECASTING