TY - BOOK AU - Seda,Catherine TI - Search engine advertising: buying your way to the top to increase sales T2 - Voices that matter SN - 0735713995 AV - HF5415.1265 S422S PY - 2004/// CY - Boston, Mass. PB - New Riders KW - INTERNET MARKETING KW - INTERNET ADVERTISING KW - ELECTRONIC COMMERCE N1 - Includes bibliographical references and index ER -