Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens 
 - 8th ed. 
 - Boston, Mass. :  McGraw Hill Irwin,  c2002 
 - 614 p. :  ill. (some col.) +  1 CD-ROM 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072415444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5821  / A736C 2002