Farese, Lois Schneider <br/><br/>
Marketing essentials / 
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk 
 - 2nd ed. 
 - New York, N.Y. :  Glencoe/McGraw-Hill,  c1997 
 - 620 p. :  col. ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0026406012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>BUSINESS EDUCATION<br/>DISTRIBUTIVE EDUCATION
<br/><br/><label>LC Class. No.: </label>HF5415  / F373M 1997