TY  - BOOK
AU  - Mason,Ralph E.
TI  - Marketing: practice and principles 
SN  - 0026356015
AV  - HF5415 M374 1995
PY  - 1995///
CY  - New York, N.Y.
PB  - Glencoe/McGraw-Hill
KW  - MARKETING
N1  - Includes index
ER  -