Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer 
 - 4th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw Hill,  2005 
 - 494 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071238328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / L435P 2005