Ferrell, O.C. 1945-
Marketing strategy /
O.C. Ferrell, Michael D. Hartline
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2005
- 628 p. : ill.
Includes bibliographical references and indexes
0324201400
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / F477M 2005