Lal, Rajiv <br/><br/>
Marketing management :  text and cases / 
Rajiv Lal, John A. Quelch, V. Kasturi Rangan 
 - International ed. 
 - Boston, Mass. :  McGraw Hill,  2005 
 - 812 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>007124218X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L34M 2005