TY  - BOOK
AU  - Lal,Rajiv
AU  - Quelch,John A.
AU  - Rangan,V.Kasturi
TI  - Marketing management: text and cases 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 007124218X
AV  - HF5415.13 L34M 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw Hill
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -