Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker 
 - 7th ed. , international ed. 
 - Hoboken, N.J. :  Wiley,  c2005 
 - 356 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471659037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A243S 2005