TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471659037
AV  - HF5415.13 A243S 2005
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -