Stinnett, Bill <br/><br/>
Think like your customer :  a winning strategy to maximize sales by understanding how and why your customers buy / 
Bill Stinnett 
 - New York, N.Y. :  McGraw-Hill,  c2005 
 - 261 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071441883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>SELLING<br/>CUSTOMER RELATIONS<br/>CUSTOMER LOYALTY
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S746T